The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Featured Resources

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Real-Life Homeschooling: The Stories of 21 Families Who Teach Their Children at Home
The book that shows homeschooling in action! What does it really mean when parents say they homeschool their child or children? For Rhonda Barfield -- a homeschooler for the past 10 years -- the definition is as diverse as the 21 families she studies in this eye-opening book. Real-Life Homeschooling From the city to the country, apartments to split-levels, you'll enter each household and see education in action. Discover the challenges and rewards of tailoring instruction to each child's nee...
Learn and Do Unit Studies
Hands on unit studies on a variety of subjects, including science, life skills, arts and crafts, and animals and insects. Also offers free mini units available for download.
Rhythms of Learning : What Waldorf Education Offers Children, Parents & Teachers (Vista Series, V. 4) (Vista Series, V. 4)
In numerous lectures and through teaching teachers for the first Waldorf school, Rudolf Steiner described and suggested methods of education based on the rhythmic unfolding of spirit, soul, and physiology in children as they grow. In each section of "Rhythms of Learning," Waldorf teacher Roberto Trostli introduces the reader to lectures on specific aspects of children's rhythms of development and how Waldorf education responds. We are shown how Waldorf teachers must, through their own inner capa...
Help for the Harried Homeschooler : A Practical Guide to Balancing Your Child's Education with the Rest of Your Life
Homeschooling moms and dads can be overwhelmed by the demands on their time. Between their children’s educational needs; their roles as spouse, parent, and more; and their own individual desires and goals, these mothers and fathers struggle to accomplish all that must be done. In Help for the Harried Homeschooler, experienced homeschooler, author, and mother of four Christine Field offers sound advice for parents who want not only to achieve homeschooling success but also to reach a balanc...
Homeschooling 101: A Guide to Getting Started
Homeschooling 101 gives you the steps to help you get started on your homeschool journey. This guide lays out how to get started, choose and gather curriculum, scheduling, organizing your home, and finding the joy in homeschooling. This book is perfect for new homeschoolers who are looking for real help in taking the first step.